COOP NZFW Review 2014

Trelise Cooper’s cheeky little sister label, COOP, is several seasons in now and has definitely come into its own as a covetable label in its own right.

It’s aimed at a younger customer who is after fun, fashion forward and wearable pieces and today’s collection certainly delivered on all counts.

Transforming the runway backdrop into a living garden wall, like a fashion jungle, it set the scene for a fresh collection fittingly full of leaf and camo prints.

Opening with some bright pop art style prints on modern neoprene and slouchy grey marl, the first few looks were definitely like walking art and were a cute twist on the comic book theme that’s been so prevalent in fashion in recent seasons.

COOP’s army of babe models also traversed the runway in the label’s new tees from their The New Army campaign which features hashtags like #PERKY and #HANDFUL and is aimed at increasing breast cancer awareness in young women, an important and very worthy idea.

The tees were complemented by a multitude of jackets, from longer boxy styles to cropped houndstooth motorcycle pieces for a look full of attitude and confidence. Cool collegiate style sweaters and baseball inspired looks added a preppy vibe too.

Appealing to their younger crowd’s thigh-grazing obsession, COOP, also showed a flirty series of shorts, playsuits and mini-dresses in relaxed silhouettes, the bloomer-like shorts were a sweet addition.

Rounding things out nicely were some full midi skirts and a stunning floaty maxi-dress.

It’s not hard to see that COOP will have even more fans eager to sign up to their ever-growing army next winter.

– Evelyn Ebrey

Images: Yvonne Shearer Photography


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