To further personalize the imagery,
Georgia May and Jerry’s signatures appear at the bottom.
Sunglass retailer Sunglass Hut, recently announced that Georgia May Jagger, Global Brand Ambassador, and her legendary supermodel mum Jerry Hall, star in the “WOW MUM” Mother’s Day campaign that launches globally in stores and online, this coming May.
The campaign concept brings together the word MUM and the emotion WOW as actual reflections of one another to create a bold statement.
On working together, Georgia May remarked, “I travel so much, that it’s nice to get the chance to spend quality time together in between jobs. And it’s always fun to be on-set for Sunglass Hut, we both have a good time trying on sunglasses and playing around with the new styles.
It (Mother’s Day) celebrates her but also our relationship with each other; she’s truly one-of- a-kind, has so much influence and presence in my life and I love any chance to tell her how I appreciate it.” she concluded.
While Jerry proudly noted, “I can’t wait to see how the “WOW MUM” Mother’s Day campaign turns out. Working together always feels more meaningful and personal than solo shoots and Georgia has become such a wonderful model, I’m really proud to see how her career is taking off.”
The Sunglass Hut “WOW MUM” campaign was shot in London by fashion photographer Matt Irwin, styled by Victoria Young, with make-up by Miranda Joyce and? hair by James Rowe. The campaign features Georgia May and Jerry playfully hugging against a chartreuse and fuchsia patterned wall, stylishly dressed in black while wearing dramatic cat-eye sunglasses.