World Vision partners with Karen Walker on charitable Christmas initiative

Karen Walker x World Vision

World Vision and Karen Walker have released a Christmas collaboration. Image supplied.

World Vision New Zealand and Karen Walker have partnered on a Christmas initiative to support vulnerable children. Kiwis can buy a limited-edition Christmas card created by the well-known designer when purchasing a World Vision Smiles gift which supports the charity’s life-saving work across the world. The sweet Christmas card features Karen Walker’s iconic Runaway Girl wearing a festive hat on her travels.

For as little as $10, Kiwis can buy the card online or in Karen Walker stores and choose a World Vision Smiles gift to go inside it, making a life-changing donation on behalf of the recipient. Smiles gifts range from fast-growing seeds to clean water and are a way for Kiwis to extend the Christmas spirit to those in need, by supporting some of the most vulnerable children in the world.

“Our Runaway Girl has always been about stepping forward into possibilities and this is what World Vision is all about also: asking what we can do and how can we make change,” says Karen Walker. “It’s a pleasure to support World Vision’s work that makes such a big impact in the lives of many vulnerable children.”

Customers shopping at a Karen Walker store can buy the card and choose from two Smiles gifts – fast-growing seeds and helping a child get immunised. When shopping online the card is available with the full Smiles gift range. This is the second year of the partnership and the first year that Karen Walker has made the Christmas card available in the brand’s stores.

“We chose to feature two Smiles gifts in store this year, fast growing seeds and helping a child get immunised, as these reflect some of the most pressing issues we face in the world,” says Walker.

World Vision New Zealand’s National Director, Grant Bayldon says the organisation is honoured to work with Karen Walker, and that Smiles gifts will not only make a meaningful present for loved ones, but also make a life-changing difference to kids and families in need.

“We are thrilled to collaborate with Karen Walker again this year and especially to have Smiles gifts available in store for the first time ever,” says Grant Bayldon. “For as little as $10 you can buy fast growing seeds or help a child get immunised and either gift will make a significant difference in a child’s life. To us, there’s nothing more special. When you give a Smiles gift, you’re taking part in something much bigger than a one-off present, it’s something that will be cherished long after the season has ended and will make a world of difference for those benefiting from Kiwi’s incredible generosity.”

This year, there are over 30 Smiles gifts to choose from including things like purchasing a goat, providing clean water for a child, and training a teacher, each makes a meaningful difference for a vulnerable child. Last Christmas, Kiwis bought more than 15,000 Smiles gifts that directly benefitted children and communities World Vision works with.

Karen Walker x World Vision

Images supplied.

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