WORLD and Number One Shoes Collaborate

From runway shows to lookbook shoots, Number One Shoes have provided the finishing touch to many WORLD outfits.

 

Early this year, with New Zealand Fashion Week 2011 on the horizon, WORLD designers Francis Hooper, Denise L’Estrange-Corbet and Benny Castles had an epiphany!

 

Why not collaborate with Number One Shoes? Create a luxurious capsule collection of high quality, fashion forward shoes with the largest shoe retailer in New Zealand, use them in their largest runway show ever, then make them available for the public to buy exclusively at Number One Shoes stores at affordable prices the very next day?

 

Early this year, with New Zealand Fashion Week 2011 on the horizon, WORLD designers Francis Hooper, Denise L’Estrange-Corbet and Benny Castles had an epiphany! 

Why not collaborate with Number One Shoes? Create a luxurious capsule collection of high quality, fashion forward shoes with the largest shoe retailer in New Zealand, use them in their largest runway show ever, then make them available for the public to buy exclusively at Number One Shoes stores at affordable prices the very next day?

 

Without further ado, WORLD Made Me Do It was born!

 

An original women’s footwear collection for Summer 11/12 created by WORLD for Number One Shoes.

A powerful combination of internationally renowned, opulent, tongue-in-chic aesthetic, mixed with accessibility, affordability and nationwide reach. 

 

A taste of fabulous high fashion,without the high fashion price tag.

 

“Working with Number One Shoes on this unique shoe collection has allowed us to look, listen, draw and create a first for New Zealand – a frigging hot collection of shoes for the fashionable NewZealand woman” says Francis Hooper, Director and Designer of WORLD.

 

“The creative team at Number One Shoes is amazing,” says Francis. “We have worked fast and furiously with them… the ideas are genius and on trend!”

 

So where are these shoes we speak of? They’re under wraps until Friday 2nd September, when the official collection will be debuted at the WORLD AW 12 fashion show at 7.30pm – the final on-site show on New Zealand Fashion Week’s calendar, and simultaneously the live finale of New Zealand’s Next Top Model, which all of New Zealand will be able to watch, courtesy of TV3.

 

“The old adage that you can judge someone quickly by looking at their shoes and handbag is so true, especially in fashion” says Francis. “A fashion wardrobe is so important today in our modern, busy lives but the accessory is everything! It is what drives fashion in 2012.”

 

The styles showcased on Friday, September 2nd will be available in limited quantities for purchase in selected Number One Shoes stores nationwide the very next day, on Saturday, September 3rd – a New Zealand first for fashion week!

 

Visit facebook.com/WorldMadeMeDoIt for exclusive updates, videos, giveaways and sneak peaks!

 

 

 

 

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