Witchery’s ninth annual OCRF White Shirt Campaign

Campaign image from this year’s Witchery OCRF White Shirt Campaign. Image supplied.

Witchery’s ninth annual White Shirt Campaign in partnership with the Ovarian Cancer Research Foundation (OCRF) is on now in the lead up to OCRF White Shirt Day on Monday 8 May. This year the campaign features Bambi Northwood-Blyth, Megan Irwin, Annabella Barber, Zoe Cross, Tahnee Atkinson and Dan Single with the aim of raising awareness and funds for ovarian cancer research.

Each year 350 women are diagnosed with ovarian cancer in New Zealand, while in Australia it’s responsible for the death of one woman every ten hours which is an incredibly high statistic. To date there is no early detection test or cure which makes the development of an early detection test by the OCRF vitally important work.

If you buy a white shirt from Witchery during the white shirt campaign the brand will donate everything except GST to the OCRF. So far the campaign has raised over $9.4 million since it began nine years ago but there is still more funds needed to continue the research. The collection comprises of seven white shirts for women and one for men as well as three beautiful pieces of silver jewellery which are available at all Witchery stores and online.

On Monday 8 May is the culmination of the campaign with Witchery and the OCRF asking you to wear a white shirt to show your support for this important cause. You can share the message online using #whiteshirtcampaign.

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