Witchery’s White Shirt campaign for 2019. Image supplied.
Witchery and the Ovarian Cancer Research Foundation (OCRF) recently launched their eleventh annual White Shirt campaign, which features an accomplished line-up of influential women supporting the philanthropic cause. The campaign highlights the power and importance of vital research to develop an early detection test for ovarian cancer that is as readily available and as accessible as a pap smear (for cervical cancer) or mammogram (for breast cancer).
“One Kiwi woman dies every 48 hours from ovarian cancer. With no early detection test available, ovarian cancer has a significantly lower survival rate than breast and cervical cancer,” said OCRF CEO, Lucinda Nolan. “Over 50% of the community incorrectly believes that a pap smear diagnoses ovarian cancer. Developing an early detection test will allow for early diagnosis, early treatment, and can ultimately help save lives.”
Witchery will donate 100% of gross proceeds to the OCRF from every white shirt sold as part of the campaing. To date, the Witchery White Shirt campaign has raised over $12.1 million but there is always more funds needed to continue the vital research.
This year sees another exciting line-up of inspiring women lending their support to the campaing including politician The Hon Julie Bishop MP, actress Jessica McNamee, media personality Anna Heinrich, TODAY Show host Brooke Boney, entrepreneurial wellness duo Steph Claire Smith and Laura Henshaw, OCRF ambassador and patient Leane Flynn and OCRF research fellow Dr Maree Bilandzic.
The collection of eight white shirts is available to shop online and in-store throughout Australia and New Zealand until World Ovarian Cancer Day on Wednesday 8 May.