Witchery’s White Shirt campaign 2020 featuring Nadia Bartel (left) and Miranda Tapsell (right). Images supplied.
Witchery and the Ovarian Cancer Research Foundation (OCRF) launch their 12th annual White Shirt Campaign this week with a strong line-up of six women as ambassadors for the cause. Nadia Bartel, Miranda Tapsell, Morgan Mitchell, Abbey Way, Brooke Hogan and Leane Flynn feature in the new campaign which raises awareness and funds for ovarian cancer and the research into finding an early detection test that is as readily available and accessible as a pap test or mammogram.
“Over 50% of the community incorrectly believe a pap test diagnoses ovarian cancer. This has ultimately led to ovarian cancer being the leading cause of death of all gynaecological cancers. We must find an early detection to save lives,” says OCRF CEO, Lucinda Nolan.
Unfortunately the early stages of ovarian cancer have no obvious symptoms so over 70% of women who are diagnosed are already in the advanced stages of the disease. Of these women, 75-80% will not survive more than five years. For twelve years running Witchery have donated 100% of the gross proceeds of the White Shirt Campaign to fund research and testing that aims to make those statistics more favourable for every woman.
“We are proud of Witchery’s longstanding partnership with the Ovarian Cancer Research Foundation. To date, Witchery has contributed over $13 million to the OCRF who are incredibly focused on finding an early detection test,” says Witchery Managing Director, Simon Schofield.
The Witchery White Cotton Shirt for this year’s campaign will be available to shop online from tomorrow Wednesday 6th May 2020. For every White Shirt sold, Witchery will donate 100% of the gross proceeds to the OCRF. On Friday 8 May 2020 is the OCRF White Shirt Day and World Ovarian Cancer Day which sees women everywhere don white shirts in support and marks the beginning of the three week campaign which concludes on Sunday 31st May.
Morgan Mitchell (left) and Abbey Way (right).
Brooke Hogan (left) and Leane Flynn (right).