Looks from Witchery’s 50th anniversary collection. Images supplied.
Witchery is celebrating a monumental milestone this month with the brand commemorating five decades in the fashion industry. Witchery was first launched in South Australia in 1970, with the original design mission to offer affordable fashion to working women. Growing to be come a prominent retailer by the late 1980’s, the brand direction had evolved, taking on a premium and quality-focused fashion territory.
To celebrate their impressive five decades in fashion, Witchery have launched a special 50th Anniversary Collection which honours their unwavering dedication to dressing every day to be dynamic and unapologetically bold. The limited edition collection launches today and each piece is carefully crafted to be a piece of fashion history. The brand is also launching a campaign video – 50 Years of Style – to pay homage to this momentous occasion.
The collection itself embodies the modern and sophisticated style that Witchery is known for, offering a range of elegant workwear and sleek evening looks that will appeal to the brand’s many customers. Among the key pieces are a tailored blazer, the perfect split seam trouser, delicate silk camisoles, a voluminous silk organza blouse and a plunging knit dress. The collection features a monochromatic colour palette of classic black, crisp white and clotted cream with premium fabrications of silk organza, stretch leather, milano knit and acetate satin.
Customers wanting to shop the 50th Anniversary Collection in New Zealand can find it online and in the brand’s Newmarket store.