Witchery’s OCRF White Shirt campaign returns for its tenth year. Image supplied.
This year marks an important milestone for Witchery‘s and the Ovarian Cancer Research Foundation’s White Shirt campaign which has now been running for ten years. The successful partnership has been well supported by Witchery customers with $10 million being raised to date.
This year, Witchery are releasing a collection of 10 white shirts, which includes the winning design from the ‘White Shirt Design Competition’ held in collaboration with Whitehouse Institute of Design. The collection will also feature the most loved shirt design as voted by the community from previous White Shirt collections.
“Statistics show that one Australian women dies of ovarian cancer every ten hours. Without an early detection test for ovarian cancer, ten remains a number without hope,” says OCRF, CEO, Lucinda Nolan. “With the generosity of our partners, and through the purchase of a white shirt, we can together work to further vital research and ensure that every woman, everywhere – is free from the threat of ovarian cancer.”
Ten influential women are behind this year’s campaign including philanthropic fashion cause model Samantha Harris, actress Jodi Gordon, Network Ten presenter Jessica Rowe, E! Australia host Ksenija Lukich, actress Maddison Brown; Ovarian Cancer patients Letitia Linke, Leane Flynn, Helen Powel, Jemima Leydon; and OCRF research fellow Dr Caroline Ford.
The new collection of life-saving white shirts are available now in Witchery stores and online with 100% of sale proceeds minus GST being donated to the OCRF. For those that want to help further support the campaign, you can can register to host a ‘White Shirt Day’ event or donate directly to OCRF. The OCRF White Shirt Day and World Ovarian Cancer day is Tuesday 8th May.