Huffer have launched their Home of Down campaign for Winter 2021. Image by Guy Coombes.
Whether it’s a welcoming or re-introduction, Huffer’s ‘Home of Down’ is a warm reminder of all the things New Zealand has to offer. Shot by Guy Coombes, the Down campaign takes the long route through the snowy peaks of the South Island’s West Coast to capture the essence of home.
This year, the Classic Down and Vests return with technical improvements. A staple since the early 2000’s, the Classic Down now has seven layers and chamber technology for additional warmth and comfort. Another fan favourite is the high-performing Huffer SuperDown. The SuperDown is multilayered and 100% waterproof – the perfect companion for any adventure, any weather.
Available in sand and lilac, the Block Down is the newest addition to the ‘Home of Down’. With a slightly boxier silhouette, detachable hood and water resistant coating, the Block Down is a key piece for functional and effortless street styling.
The Track Puffer Jacket is another old dog with new tricks. Available in lilac, spectra and deep purple, the jacket is lightweight and cropped to lead with aesthetic. It’s hard to believe that the Track Puffer is made entirely from recycled plastic bottles. Ethical sourcing is high on the brand’s agenda with all Huffer Down having an RDF certification.
Huffer’s 2021 Down is now available online and in stores.