Looks from Twenty-seven names Spring/Summer 2020 collection. Images supplied.
Spring has sprung at Twenty-seven names with a bewitching new collection that arrives in stores and online this week. Designers and co-founders Rachel Easting and Anjali Burnett have looked to pop culture for inspiration for the range taking a cue from their favourite episode of The Simpsons which harks back to 1997. Those of us who have been watching it since back in the day will likely remember the psychedelic episode titled The Mysterious Voyage of Homer in which the protagonist eats Guatemalan insanity peppers and takes a purple-hazed trip, meeting his spirit guide in the form of a coyote and when he comes back down to earth, ultimately realises that Marge is his true soulmate.
Given the calamity of this year it seems fitting to release a collection that has a touch of surrealism although is still very much wearable and relatable. Touching on that skewed version of the world is Twenty-seven names’ distorted daisy print in a rainbow of hues that has a playful seventies feel. That hypnotising purple haze lends itself to a kickass lilac gingham three piece suit, and the gingham also features on a pussy bow blouse and charming maxi dress. The brand has been playing with volume for several seasons now and this time a billowing cream silk organza features on a beautiful voluminous babydoll dress that is perfectly teamed with widelegged trousers to add to the seventies feel.
The Wellington-based brand have been manufacturing ethically in New Zealand since their inception in 2006 and in recent seasons they’ve added where each piece is made and the materials sourced from on their website. It’s a welcome approach that offers transparency for their customers and they also offer detailed garment care advice to help the clothing last longer too. Twenty-seven names create beautiful clothes with heart and a conscience which is the kind of fashion we can all get behind.