Looks from Twenty-seven Names’ Yada Yada collection. Images supplied.
The 90s were a golden age for television and this year marks 20 years since the final episode of cult comedy series Seinfeld, which inspired this new collection from Twenty-seven Names. Designers Anjali Stewart and Rachel Easting grew up watching the hilarious comedy which was essentially about nothing. Hence their collection is called Yada Yada – The Collection About Nothing.
Key to the series was female lead Elaine Benes played by the wonderful Julia Louis-Dreyfus for the show’s nine year run. Stewart and Easting created a fictional scene in Seinfeld for their heroine which expresses the relatable frustrations and romantic-comedy-esque moments in life and used that as their jumping off point to explore the new collection.
Life is full of lots of little moments; “where a seemingly small problem spirals our of control… running alongside a train, waving the last goodbye, posing on a veranda, the first kiss, yelling GET OUT, whispering come back…yada yada yada…”
The clothes themselves are anchored in classic navy and rich red which could have been drawn from Benes’ wardrobe but are also very much Twenty-seven Names signature hues. A vibrant floral print in orange, lemon and green makes a playful addition in an exaggerated size and a more delicate version. Elaine’s classic shirt and pants combo has a timeless feel with the relaxed shapes perfectly 90s yet also of the moment. Yada Yada is a charming ode to a sassy heroine that makes something special out of nothing.