Designer Turet Knuefermann announced as Mercedes-Benz Presents designer for New Zealand Fashion Week 2018. Image supplied.
Accomplished womenswear designer Turet Knuefermann has been announced as the ‘Mercedes-Benz Presents’ designer for New Zealand Fashion Week 2018. The prestigious appointment will see Knuefermann open NZFW with an exciting show on Monday 27th August. This year also marks Mercedes-Benz fifth year as an Elite Sponsor of New Zealand’s leading fashion event. Knuefermann joins an elite group of New Zealand Mercedes-Benz Presents recipients including Dame Trelise Cooper, Kate Sylvester, Harman Grubiša and Zambesi.
“I am humbled and honoured to partner with Mercedes-Benz. I have always respected the brand’s commitment to fashion, and admire the opportunities it provides New Zealand designers to celebrate and share their passion and creativity with the world,” says Knuefermann. “Mercedes-Benz has consistently retained its standing for quality and longevity and it’s absolutely what we endeavour to create with our designs.
“Taking part in Fashion Week is a highlight for any designer, but to have the opening show allows a lot more freedom and is a once-in-a-lifetime opportunity. It’s even more of an honour to do so in partnership with an incredible brand such as Mercedes-Benz.”
Knuefermann launched her eponymous brand 13 years ago and is known for her elegant designs that are modern yet timeless. The designer is a well respected member of the New Zealand Fashion industry and last showed at NZFW in 2016. The German-born, New Zealand raised designer describes her NZFW collection as “glamorous and aspirational but easy, fun and playful”, and she hopes women will feel “empowered, confident and comfortable” by her designs.
“We are incredibly proud to announce Turet Knuefermann as our 2018 Mercedes-Benz Presents designer,” says Ben Giffin, General Manager Mercedes-Benz Cars New Zealand. “Turet has an innate ability to get to the core of what her customers desire, producing garments that stand the test of time. Much like Mercedes-Benz, Turet takes great pride in creating modern designs, and setting trends that remain relevant for years to come. Mercedes-Benz New Zealand is proud to support the local fashion industry and we look forward to celebrating Turet Knuefermann at New Zealand Fashion Week in August.”
Mercedes-Benz has been a leading supporter and partner of fashion globally for 20 years, working with over 60 events in more than 30 countries. The prestigious automotive brand holds the title sponsorship of international fashion weeks in Sydney, Berlin, Tokyo and Milan. The passion for innovation, style, ground-breaking design and high quality materials means the worlds of luxury automotive and fashion share much common ground. Out of the brand’s relationship with fashion has come the ‘Mercedes-Benz Presents’ accolade which is a global initiative that celebrates designers that also share those values.
Mercedes-Benz is also the ‘official automotive partner’ of New Zealand Fashion Week and will be providing a fleet of official event vehicles to transport VIP guests to and from the event in luxury.