My My My! Ever wanted to smell like a pop icon? Now you can, thanks to Troye Sivan.
Last week, Tsu Lange Yor joined the MECCA family as the first Australian fragrance brand to grace their shelves.
This time last year, as the Grammy-nominated hit “Rush” still resonated, Troye Sivan surprised fans by unveiling not a new single, but a collection of exquisitely crafted scents and objects. “Something To Give Each Other” wasn’t merely the name of his forthcoming album; it was a pledge to devote his art, platform, and years to radical collaboration and generosity.
Independently founded by Troye Sivan and his brother Steele in Carlton, the brand’s proud Australian imprint is evident in all facets from design collaborations to ingredients and inspiration; Tsu Lange Yor is a homegrown success story to be celebrated.
“Partnering with MECCA feels like a celebration of where we’ve come from and validation of our choice to root Tsu Lange Yor entirely in Australia – from inception to production. To be their first Australian fragrance label, and representing all the local and creative people we’ve worked with on such an iconic platform really fills me with pride.” – Tsu Lange Yor Founder, Troye Sivan.
Yiddish for ‘to long years’ and ‘to good years,’ Tsu Lange Yor is a brand of the self and the sanctuary, a timeless exploration of beauty and belonging, offering unique fragrances and home objects to support creativity and self-expression. More important than ever, bespoke scents and unique designs are in high demand as the fragrance industry witnesses a growing trend towards personalisation and fragrance wardrobing. “At MECCA, it’s all about finding the most interesting brands out there that are completely new to the game and that’s Tsu Lange Yor.”
Every product in the collection is proudly made in Australia, supporting local manufacturing and ensuring top quality. Tsu Lange Yor’s signature scent, TLY 5755, designed by Andrade and Sivan, showcases Australian natural botanicals and features the world’s first use of Tasmanian Mountain Pepper in a fine fragrance.
Each fragrance draws deep inspiration from local landscapes and experiences. SASSAFRAS pays tribute to the natural beauty of the Dandenong Ranges, where Sivan’s parents live, while POOL nods to endless summers at the Fitzroy Pool. With strong local connections and unexplored local scent landscapes, Tsu Lange Yor is a brand MECCA customers will be eager to explore.
What makes Tsu Lange Yor uniquely treasurable is its pool of creative talent, which it continually feeds and nurtures. It’s a gateway to the art world, providing access to works by artist and industrial designer Joel Adler (creator of the brand’s viral and internet dividing bottomless Bowl, hand-cast Oil Burner, and EDP lids), world-first fragrance notes by olfactory mastermind and native botanical expert Craig Andrade, and campaigns and creative efforts from teams including Joe Brennan, Lauren Bamford, Holly Gibson, Gillian Campbell, and Fernnando Miranda.
Tsu Lange Yor’s fragrances, candles and home objects are available at select MECCA stores and online at www.mecca.com NOW!