Triumph’s new #TogetherWeTriumph campaign. Image supplied.
Leading lingerie brand Triumph recently launched an exciting new global campaign called #TogetherWeTriumph which is designed to be a celebration of women. The brand has been supporting women with their beautiful products for over 130 years and this new campaign is a recognition of sisterhood and togetherness which also marks a new creative direction for Triumph.
#TogetherWeTriumph is about women supporting each other and highlights strength, kindness and understanding which are values of the brand as well as the campaign. They’re reflected in a series of ‘real life’ moments that show women helping one another and demonstrating that we are stronger together and Triumph supports women whatever they’re doing.
“It is no secret that behind every women is another woman who inspires and helps her and this is what we want to celebrate,” says Triumph Managing Partner, Markus Spiesshofer. “It is also a celebration of our Triumph family. Our employees all over the world who are constantly innovating and crafting lingerie with every woman in mind. Today this message of female empowerment is incredibly relevant and deserves our support.”
Triumph worked with an all-female creative team to create the new campaign including leading Australian filmmaker, Paola Morabito. The director is well-known for her beautiful visual style and potent portrayal of humanity, with the #TogetherWeTriumph campaign evoking an inspiring universal story of sisterhood.
“Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage,” says Head of Brand for Triumph, Suzanne McKenna. “By deliberately moving away from a product centric campaign, it has given us a fresh perspective to our communication across all our channels.”
Images and videos supplied.