When it comes to influential figures in fashion and media, the minds shaping your favourite magazines, online publications, and best-dressed lists may not be as instantly recognisable as those on your TikTok feed.
Yet, their impact is undeniable — setting trends and shaping brands from behind the scenes. This year’s line-up highlights creatives with over a decade of experience in Aotearoa’s publishing and media landscape, whose work not only strengthens the local industry but also brings New Zealand’s unique talent, brands, and vision to an international stage.
Sarah Murray
IG searsmurray
Sarah Murray is the owner, publisher, and editor of Fashion Quarterly, New Zealand’s leading fashion print publication. Since acquiring the magazine in November 2023, she has revitalised it with a vision that celebrates our country’s vibrant fashion scene while emphasising inclusivity and creative excellence. Transitioning from editor to owner and publisher, Sarah has reinforced the enduring relevance of fashion print media, championing local designers, models, photographers, and writers to showcase New Zealand’s cultural talent.
In 2024, Sarah launched the inaugural FQ Fashion Awards, the country’s first major fashion awards since the 1980s, highlighting her commitment to honouring both emerging and established creatives. Her editorial approach champions diversity and collaboration, working with people from all walks of life to reflect the richness of New Zealand’s fashion landscape. Through her innovative leadership, Sarah continues to shape and inspire the future of fashion media in Aotearoa.
Greta Kenyon
IG greta.kenyon
Greta Kenyon is an accomplished creative and the visionary founder of Together Journal, a publication dedicated to modern love and weddings. Established in 2015, Together Journal quickly became renowned for redefining traditional wedding media with its fresh, authentic approach that celebrates diverse love stories, stylish real weddings, and inspiring lifestyle content at both a local and global level. Greta’s passion for creativity, design, and storytelling has positioned her as a leading figure in both the wedding and publishing industries.
Beyond her work with Together Journal, Greta is an influential advocate for the wedding and creative industries in New Zealand. She is committed to showcasing local talent and collaborates with photographers, designers, writers, and artisans to elevate their work on an international stage. Greta’s background in photography and branding has significantly shaped the magazine’s visual and editorial identity, setting it apart as a modern leader in the global wedding market.
Sammy Salsa
IG sammysalsastyle
One of New Zealand’s most sought-after fashion stylists, Sammy Salsa is celebrated for his bold and innovative approach to styling. With over a decade of experience as a stylist, creative director, and costume designer, Sammy has established himself as a creative force. He is known for curating striking editorial spreads, red carpet looks, high-profile campaigns, and award-winning costume design, having earned the Best Costume Design award for his work on the local TV production The Panthers. His styling is characterised by a fearless use of colour, texture, and silhouette, making him a go-to for both local and international brands, as well as a trusted name among New Zealand designers and celebrities.
Beyond his extensive portfolio, Sammy is a passionate advocate for diversity and representation in fashion. He frequently collaborates with models, designers, and creatives from underrepresented communities, aiming to showcase New Zealand’s rich cultural tapestry. His influence extends to mentoring emerging talent and contributing to a more inclusive industry, inspiring the next generation of fashion creatives in Aotearoa.
Dan Ahwa
IG danahwa
Dan Ahwa is recognised as one of Aotearoa’s foremost journalists and stylists, and a leading authority in fashion. As the creative director of Viva, the New Zealand Herald’s award-winning print and online lifestyle magazine, Dan has spent close to two decades championing New Zealand fashion and amplifying voices within the industry. Through his role at Viva, he combines his talent for styling editorial shoots with insightful, impactful writing that covers the industry’s many facets.
In addition to his full-time role, Dan is an in-demand freelance stylist, working across editorial and commercial projects, including music videos, social campaigns, and high-profile events both locally and internationally. Known for his commitment to sustainability, Dan has long been a leader in encouraging mindful fashion practices. As a board member of the not-for-profit organisation Mindful Fashion NZ, he supports the development of an innovative, sustainable future for New Zealand’s clothing and textile industry. He is also a trustee of the New Zealand Fashion Museum, where he contributes to preserving and celebrating the country’s fashion history. In 2019, Dan co-curated the Moana Currents: Dressing Aotearoa Now exhibition with New Zealand Fashion Museum founder and director Doris de Pont (ONZM).
Sarah Stuart
You may not instantly recognise Sarah Stuart’s name, but her work is a staple of New Zealand television and celebrity red carpet appearances. As one of the country’s most sought-after stylists and the former head of wardrobe at Warner Bros. Discovery, Sarah has crafted the iconic on-screen looks of beloved figures like Samantha Hayes, Mike McRoberts, Judy Bailey and Hilary Barry – and she has even styled the legendary Mick Jagger.
In her freelance career, Sarah’s diverse portfolio spans editorial, advertising, and music videos, bringing visual storytelling to life and helping shape trends. Her roles as an ambassador for Dress for Success Auckland and New Zealand Fashion Week underscore her dedication to uplifting the industry while supporting impactful causes. With her distinct vision and meticulous eye, Sarah Stuart’s influence in New Zealand’s fashion landscape is profound, setting high standards across both creative and corporate styling.