The Great Kathryn Wilson Roadtrip!



Vodafone have teamed up with New Zealand’s premier footwear designer, Kathryn Wilson, for a fun, fashionable roadtrip that will see Kathryn’s pop-up store literally pop-up somewhere new around the country!

In true Vodafone style, the campaign gives the power to you, with customers TXTing to vote, or posting on Facebook and Twitter for where they want the shoe box to go next.

The final destinations have been narrowed down to the country’s major cities, including Hamilton, Tauranga, Wellington, Christchurch and Dunedin.



Ways to vote include:


TXT your favourite city to 761
Vote online at
Tag @KWfootwear and @vodafonenz on Twitter with your favourite city with #KWroadtrip


Voting closes on Tuesday 11th September, 2012 and the new destination will be announced at 10am, Wednesday 12th September.  The shoe box will then be loaded onto a truck and moved to its new home over the next 48 hours, arriving Friday 14th September!

The pop-up shoe box will reside in its new destination for six months and will stock a full selection of the new Kathryn Wilson and Miss Wilson spring/summer 2012 collections.

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