The limited-edition Converse x Pride collection is all about celebrating individuality, a perfect pairing for the campaign, which stars Big Freedia, and celebrates those who are Proud to Be living life and expressing themselves on their own terms.
The Proud To Be campaign is inspired by Converse’s global LGBTQIA+ community, and this year’s annual Converse Pride collection features a distinct aesthetic execution designed to complement any style, however someone chooses to express themselves.
Converse has tapped into its expansive community of LGBTQIA+ employees and allies to inform and inspire the Proud to Be campaign and collection, and headlining this year’s cast is Grammy Award-winning LGBTQIA+ icon and legendary ambassador of New Orleans Bounce music, Big Freedia.
Also in the campaign are three members of Converse’s All Star community, the brand’s global network of young creatives including singer/songwriter Eva Westphal, London-based artist Yeliz Aifoglu, and multi-disciplinary creative Xavier ‘Internet X’ Means.
The Proud to Be product collection represents progress. While the silhouettes are linked together by the Progress Pride flag, which is stitched into each shoe’s tongue, each also stands on its own.
Included in the collection are the Run Star Legacy CX, Chuck 70 De Luxe Heel, Chuck 70 Plus, Chuck 70, Chuck Taylor All Star Lift, and Chuck Taylor All Star, as well as an assortment of apparel.
Each silhouette is adorned with its own embellishments, such as Pride laces weaving through the Run Star Legacy CX, rainbow outsoles anchoring the Chuck 70 Plus, or the chunky glitter upper on the recently introduced Chuck 70 De Luxe Heel.
Converse x PRIDE is exclusively available at Converse.co.nz and Converse NZ retailers.
Images supplied