Superette have launched innovative new service Superette Takeaways. Image supplied.
The current global situation is seeing brands have to adapt and innovate to keep trading and here in New Zealand retail powerhouse Superette has launched a new concept this week called Superette Takeaways. The title is a fun play on the hospitality industry but has seen the brand develop virtual experiences that allows fashion fans to still get their fix without having to shop traditionally in a retail store.
As you would expect Superette Takeaways has a ‘Menu’ just like an actual takeaway outlet and on it is the brand’s innovative ways of shopping for new clothing and accessories. It includes the usual direct to door online delivery service, a Call & Collect option for those who want to pop by a store to collect their items but most interestingly the brand have created a new Tour the Store service which enables customers to video call any of Superette’s stores to get expert advice on sizing, brands and fabrications. The store stylists will try the outfit on if you want to see it and they can style up a complete outfit offering a fun interactive experience.
Retail has certainly changed a lot since Superette first launched eighteen years ago but the brand is now hailed across the New Zealand fashion world for it’s innovative and out-of-the-box approach to traditional retail. Company founders Rickie Dee and James Rigden have built a solid brand through thinking outside the box and utilising their creativity, their experiences to date allowed them to develop their new innovative approach for Superette to help keep the brand’s many fans engaged and shopping when they need to.
“At this point in time we are all just trying to survive, this time isn’t going to last forever and I really believe that when the retail industry come out the other side it’s going to be better than ever. We’ve been forced to look at how we operate on a day-to-day basis and look at what we can do to make our shopping experience better for our customers. Superette Takeaways has a long term plan behind it, it’s something we want to offer our community for years to come,” says James Rigden.
“I think when we have less to work with we are forced to be more creative. We’ve had to pivot our skill-set and come up with new ways to share the Superette story and service our amazing customers,” adds Rickie Dee.
In line with the current government requirements Superette will be operating with the wellbeing of their customers and staff as the top priority, as they always do. They have implemented strict physical distancing and health and safety guidelines in all locations to protect the Superette bubble as well as its customers. While they’re looking forward to welcoming customers back into the brand’s stores when the alert level restrictions allow, they’re excited to be able to continue connecting with their customers virtually with Superette Takeaways.