SugarBaby is back with a clean approach


SugarBaby is back with a new, clean approach. Image supplied.

If you’re a fan of the tan then chances are you’ve heard of SugarBaby before. Originally launched back in 1998, SugarBaby is an Australian made and owned beauty brand that went through a major rebrand in 2020 to target the fresh demographic of socially progressive beauty consumers who are interested in seeking out products with more of a “clean” brand.

SugarBaby’s new key message is “Clean + Kind + Vegan,” and they are committed to remaining at the forefront of environmentally friendly beauty products. Their promise is to develop eco-friendly packaging and create product formulations that are not only kind to the skin, but also kind to the earth. Their ingredients are ethically sourced and include only the highest quality ingredients, including coconut probiotics and Australian botanicals.

The SugarBaby tanning range is the first in Australia to be dermatologically tested and is safe for sensitive skin. The skincare range includes proven high performing actives while remaining suitable for all skin types. All products are vegan certified and cruelty free. SugarBaby products are available now exclusively from Farmers and online at


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