STYLERUNNER will open the brand’s first store in Newmarket this month (image of Armadale store). Image by Arnaud Domange.
Update 23rd November: STYLERUNNER’s Westfield Newmarket store will open on 1st December 2021.
Australian activewear and fashion market STYLERUNNER is set to open the brand’s first New Zealand store this month in Westfield Newmarket. STYLERUNNER has become the number one destination for women’s active lifestyles over the past nine years with a huge online presence and 12 stores across Australia.
The stylish new STYLERUNNER flagship concept store will cover a massive 300 square metres which includes 36 metres of store window frontage. The store will offer two dedicated footwear sections, premium selfie-worthy changing rooms and house more than 60 brands from around the globe reflecting STYLERUNNER’s dedication to women’s active apparel.
When the new store opens this month (date TBC – pending Auckland’s restrictions) it will be the first with several more to come as General Manager Ryan Edelmuth has plans to open more stores throughout Aotearoa New Zealand in the coming year.
“We have seen the demand from our New Zealand audience for years online and look forward to bringing them our unique Stylerunner instore experience at Westfield Newmarket,” says Ryan Edelmuth. “This was the perfect location for our entry into the market, and we were fortunate to secure a flagship site that will allow us to really showcase what the brand is all about. The plan is to open another few stores in New Zealand over the next 12 months and we couldn’t be more excited to finally be bringing Stylerunner to the community.”
Among the many sports brands on offer are high profile and cult brands including Nike, PE Nation, Adidas, Reebok, New Balance, The Upside and Veja. Not to mention the full range of STYLERUNNER’s popular eponymous label STYLERUNNER THE LABEL. International imports and emerging labels such as Joah Brown, Exie, Bala and more will also be on offer while customers can also be assisted digitally to browse thousands of additional products online.
The slick new store was created in partnership with award-winning Melbourne creative studio, Noise Noise Noise, with the ambitious retail space designed to break-free of the norm. That means utilising the power of colour and form to boost moods and incite positivity so customers have an uplifting experience which is enhanced by digital screens incorporating serene scenes of nature and gentle movement.
A signature store scent, service in the styling suites available at the flick of a switch, and complimentary water up the experiential feel for customers. STYLERUNNER is already a popular online destination for many Kiwis with an active lifestyle and this new store will bring that experience to life in an appealing new way.
Images by Arnaud Domange and supplied.