Style File: Yuka Maud from Otsu

Otsu Style File May 2018

Designer Yuka Maud from Otsu. Image supplied.

Designer Yuka Maud was born in Osaka, Japan and later trained at the Kyoto College of Art where she developed her passion for artistic endeavours. She relocated to Wellington, New Zealand in 2004 where she designs her fashion label Otsu, that is founded on ethical and minimalist principles.

We caught up with Yuka to find out more about her brand, what inspires her and what you would never catch her wearing!

Tell us about your latest collection?
2018AW “Out of the tune 2”
Come close to me and talk to me
Who said I can not talk?
You just don’t listen to me
Because someone told you so?
Or perhaps you’re too busy?
We used to talk together
a lot but you have just forgotton
how to tune into our vibration
Come close to us so we can tell you how much we love you…

We are all made out of energy as we all know.
I believe everything here has their own vibration.
People just forgot how to tune up with other beings but we can still connect them.
Also I like to people to know even garments carry their own vibration and energy like art work.

What made you become a designer?
I graduated with visual art.
But I think creation is all same process, just different views and ways to express your ideas.
I decided to make garments that are closer to people’s everyday life.

What inspires you?
Everything.

Otsu Style File May 2018

Looks from Otsu’s AW 2018 collection.

Describe your personal style and how it influences your designs?
Fun.

What is your all-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠time favourite purchase?
I don’t have a favourite….

What wardrobe item should everyone invest in?
Get what you really want to wear.

Do you have a style rule you always obey?
I don’t even know what’s the rule for style is…. Never thought about it till now…So I guess I don’t have a rule?

Otsu Style File May 2018

Looks from Otsu’s AW 2018 collection.

What has been the highlight of your career so far?
Everytime people come to tell me that they feel like themselves when they’re wearing Otsu.

What can’t you live without?
Everything but probably nothing.

Finish this sentence – You would never catch me wearing…
I am a lazy dresser so you might catch me wearing something I said I would never wear, so I never say never haha.

Images supplied.

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