Sarah Perera from Aramudi. Image supplied.
Sarah Perera is the co-founder and designer of jewellery brand Aramudi which was launched in 2019. Each piece of jewellery is ethically made and reflects the duality of womanhood explored through shared cultural lineage. The name Aramudi is a connection to the brand’s south Asian heritage, and was originally used as an amulet of modesty and protection to be worn around the waist of children. With their jewellery Aramudi seek to give new life to the use of amulets and talismans.
We caught up with Sarah to find out more about her brand, what inspires her and what you would never catch her wearing!
Tell us about your latest collection?
The migration collection is for women looking to explore their identity and connection to our shared cultural lineage. The collection is made up of shared iconography common to all cultures and reflects the importance of duality in womanhood – being both nurturing and fiercely powerful.
What made you become a designer?
I lineage to a long line of makers; so it was a natural career path for me. I studied and worked in design most of my career; but it wasn’t till 2018 where I found my voice. As I began to explore my own heritage I realised that we’re all from elsewhere. Beginning with tangata whenua, our cultures are influenced by a continuous migration. I wanted to create something that reflected this interconnectedness.
Jewellery by Aramudi.
What inspires you?
Everyday women. I believe we all carry within us an amazing capacity to be both incredibly strong and deeply nurturing. I’m inspired by how this duality can affect positive change; as we’re seeing with all our amazing female leaders.
Describe your personal style and how it influences your designs?
There’s nothing better than a comfortable white T-shirt. It’s simple, super practical and you can easily dress it up or keep it casual. I love that. I really wanted every piece to look amazing on a plain white tee as well as being able to work with a boutique item of clothing.
What is your all-time favourite purchase?
It was an antique South Indian necklace that I found in Sri Lanka. I could recognise all the different influences from South Asian history reflected in one piece. It was a must-have!
What wardrobe item should everyone invest in?
A quality white tee.
Do you have a style rule you always obey?
I try to always reflect my identity and personality.
Jewellery by Aramudi.
What has been the highlight of your career so far?
It’s so rewarding when women recognise their own heritage and lineage in the jewellery. Hearing and reading those comments is a highlight because it’s a validation I’m heading in the right direction.
What can’t you live without?
Honestly, lip balm and white sneakers.
Finish this sentence – You would never catch me wearing…
Hats… only because I can never pull them off. One day!
Images supplied.