Style File: Olivia Vincent from Muse


Olivia Vincent, Owner of Muse boutique.

Olivia Vincent is the owner of Muse, which is a gorgeous Newmarket boutique that stocks highly coveted local and international fashion brands as well as her own Muse cashmere label. Olivia’s fashion pr and retail background combined with her sharp eye for style means she makes a fantastic buyer and she regularly travels overseas to fashion weeks and showings to curate the chic collection in store for her many loyal customers.

We caught with with Olivia to find our more about her brand, what inspires her and what you would never catch her wearing!

Tell us about Muse and your latest collections?
Our store showcases a hand-picked collection of beautiful clothes for the modern woman | The ultimate closet, with labels including Missoni, Self Portrait and Cecilie Copenhagen.

All of our Holiday/Resort collections are arriving in store at the moment, perfect for this time of year, we have beautiful dresses, feather-weight cashmere, sandals and swimsuits. All of the summer essentials!

What inspires you?
My customers, my grandmothers and my gorgeous friends. The fashion week circuit is always an inspirational experience, people with great style everywhere you look and being able to meet the talented designers behind the brands we sell is an honour.

Describe your personal style and how it influences your brand?
I like to mix luxurious classics with fun feminine pieces, such as a crisp white shirt with a cute skirt, a midi heel and a red lip to finish the look. This is reflected through my buying for Muse.


 Rebecca Taylor Blouse, L’agence Denim Shorts, Tibi Slides, Celine Audrey Sunglasses. 

What is your all-⁠⁠time favourite purchase?
My chocolate coloured Chanel bag from the 1970’s. It’s classic and delicious.

What wardrobe item should every woman invest in?
A midi heel; glam for the day and comfortable for a night out. I just invested in these Tibis! They’re amazing.

Do you have a style rule you always obey?
I never wear anything I don’t feel comfortable in. I wear pieces that flatter my body shape, as opposed to falling into trends that just don’t suit!


Tibi Slides.

What has been the highlight of your career so far?
Meeting DVF herself was pretty amazing! But I would say it would be the relationships I’ve formed with all my amazing customers. It makes my day when they leave the store with something they feel incredible in.

What can’t you live without?
My partner Nick, he’s such a rock in my life and is constantly helping me through all the stresses of running a small business. My parents and friends, they make everything worthwhile.

Finish this sentence – You would never catch me wearing… yellow, not my colour!!


Images supplied.

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