Designer and Founder Natasha Overend from Euphoric Collection. Image supplied.
Natasha Overend is the designer and founder of handmade swimwear label Euphoric Collection which she launched in 2017. Based in the Wairarapa, Natasha designs and makes each piece in New Zealand with an ethos of sustainability utilising fabrics made from recycled post and pre-consumer nylons, fishnets and other ends of life materials. Euphoric Collection offers sizes 6 – 20 in a selection of classic and cheeky styles that are a celebration of curves with custom-made options also available.
We caught up with Natasha to find out more about her brand, what inspires her and what you would never catch here wearing!
Tell us about your latest collection/pieces?
Our new 2020 collection is all about our women. I was determined to make a collection that is not only size-inclusive, but that also helped our women feel comfortable, sexy, and supported in our swimwear. By expanding my skills as a seamstress I made a collection that has simple yet timeless pieces that range from classy and feminine to cheeky and flirty, all available in beautiful earthy tones and all handmade by yours truly.
What made you become a designer?
Being 5’2 with a bust size of 10G, I could never find any swimwear that fitted nicely or if it did, wasn’t outdated. All I could think about was that I couldn’t be the only one with this problem! Turns out I am not, and in fact the swimwear industry is lacking in plenty of areas. I am hoping little by little I can chip away at some of these problems and make solutions for women that want a swimsuit that fits, whilst is also beautiful and has been handmade with love.
What inspires you?
Time. As cliche as that is. I have been in the work field since I was a young girl and I have seen the ramifications of those that have not chosen a path of their own in life.
Swimwear by Euphoric Collection.
Describe your personal style and how it influences your designs?
I am all about comfort, fit and having basic staple pieces that you can wear for any occasion. Ultimately, Euphoric’s designs are based on the same concept too. If I feel good in the garments I wear, it automatically gives me that confidence that I need to continue my day-to-day boss babe duties.
What is your all-time favorite purchase?
Oooh! My favorite purchase was a fluffy jumper that was rainbow coloured and 3X too big that I bought at a second-hand store. Okay actually, to be fair my mum bought it for me. Back then I couldn’t even afford this $3 jumper but I loved it too much to let it up. Thanks, mum! I still wear it do this day. It’s called fluffy rainbow haha.
What wardrobe item should everyone invest in?
A pair of groovy sweat pants. Now, that’s not the sexiest answer but I can’t lie, I spend most days in comfy pants with a crop top and my hair in a bun.
Do you have a style rule you always obey?
I can’t stand wearing something that’s on-trend! If everyone else is wearing it, I’m running in the other direction!
Swimwear by Euphoric Collection.
What has been the highlight of your career so far?
Honestly every single day is a highlight. Every single customer, every opportunity, every good lesson and especially every negative lesson. I am so incredibly grateful to every person who has helped me along the way and who have supported me turning my hobby into a career. I am truly grateful.
What can’t you live without?
Coffee, my dogs, sunshine, and most importantly my partner and family.
Finish this sentence – You would never catch me wearing…