Style File: Marina Davis from Ovna Ovich

Style File Marina Davis from Ovna Ovich

Marina Davis, designer of Ovna Ovich. Image supplied.

Marina Davis founded her contemporary womenswear label Ovna Ovich in 2012 and she is committed to making elegant clothing that is sustainable and environmentally responsible. Her work also explores narrative ideas and there is a sense of contemplativeness to her understated pieces. She named the brand after her own Russian heritage and it refers to the balance between masculine and feminine concepts in her designs, as Ovna translates to feminine in English and Ovich to masculine.

We caught up with Marina to find out more about her brand, what inspires her and what she can’t live without.

Tell us about your latest collection?
Chapter Seven Always the More, Never the Less, looks at the need to slow down and take time for contemplation.

What made you become a designer?
Long answer. In short, it’s in my bones.

What inspires you?
Every moment. Inspiration can come from the smallest of observations, to broader ideas about constructs of society.

Style File Marina Davis from Ovna Ovich

Looks from Ovna Ovich’s Chapter Seven Always the More, Never the Less collection.

Describe your personal style and how it influences your brand?
A splash of effortlessness and a touch of elegance. I think this mood is naturally projected through my work.

What is your all-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠time favourite purchase?
I love doing swaps with other makers, especially my ceramics from dearest friends Salad Days and Wundaire.

What wardrobe item should every woman invest in?
A dress that makes a woman feel confident and beautiful, one that can be both dressed up for a special occasion or worn simply for the everyday.

Style File Marina Davis from Ovna Ovich

Looks from Ovna Ovich’s Chapter Seven Always the More, Never the Less collection.

Do you have a style rule you always obey?
Dress for comfort within context.

What has been the highlight of your career so far?
Attending the Global Awards for Sustainable Fashion as finalists, held at the House of Lords in London, was pretty special.

What can’t you live without?
Among many things -⁠ Music and dancing.

Finish this sentence – You would never catch me wearing…
Fast fashion.

Images supplied.

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