Style File: Deborah Caldwell from Storm

Currently general manager at Storm, Deborah Caldwell has 25 years fashion industry experience. She has been with Storm since the start of the company in August 2005 and today oversees the whole business from creative direction to the growth strategy. FashioNZ caught up with Deborah to see what she’s all about…


FNZ:  What inspires you in fashion?
I’m inspired by edgy coolness, texture and structured layering. The Storm customer’s needs and wants are also inspiration for me.

FNZ:  Describe your personal style…
Casual, cool and comfortable. A thrown together look with no rules.

FNZ:  What key trends can we expect to see from STORM this season?
Printed pants, bright colours such as yellow, tangerine and blue, graphic prints, a touch of metallic and all shades and textures of white – summers answer to black!

FNZ:  What’s your must-buy for this summer?
Cool printed tees and singlets and a pair of printed pants with a drapey jacket over the top. Mixing prints is a strong look this season.

FNZ:  Who is your favourite international designer/label?
Helmut Lang, Alexander Wang and Rick Owens.

FNZ:  What is your must-have beauty item?
Osmosis skin care is amazing.

FNZ:  Do you have a fail-safe item of clothing/outfit?
Skinny jeans, a cool tee, Converse and a blazer.

FNZ:  Apart from the normal keys, phone and wallet, what are three things that are always in your handbag?
Sunglasses, a notebook and I always have a selection of jewellery.

FNZ:  Finish this sentence…I would never be caught wearing?


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