Stolen Girlfriends Club has opened the doors of their first flagship store in Nuffield Street, Newmarket. Working with the renowned Fearon Hay architects, the brand has created a timeless store concept that stays true to their rock and roll aesthetic. The materials and colour palette chosen work to complement the garments and act as a striking backdrop to the brand’s seasonal prints.
Using a myriad of luxe materials including gloss black steel, glass, volcanic black rock, and black resin, the store offers a floating rose wood racking system and full mirror changing rooms. Windows at both ends create optimal flow and ideal lighting for the store and opens up a visible work space where customers can see online order packing happening direct from store.
As jewellery is such a key category for Stolen Girlfriends Club, there is a focal jewellery cabinet that runs down the middle of the store, lit with neon. Steel plinths house the brand’s eyewear offering and there is a complete shelved section for Stolen’s new denim collection.
“Opening our first flagship store in Newmarket is a seriously positive step for our brand and the business. We believe in our product, and with all the time we invest on development and fine-tuning, it is so nice to have a gallery space to present the product like it really matters.” Marc Moore
“Over the last 10 years we have made some beautiful mistakes, some of these mistakes have formed brilliant pieces of brand DNA. Our new flagship store represents these details and the Stolen Girlfriends Club feeling.” Luke Harwood
"This is really exciting for us as it enables us to showcase the entire Stolen Girlfriends Club range and creates a full brand experience which brings us closer to our customers." Dan Gosling