Standard Issue’s Jumper for Jumper initiative is in partnership with Middlemore Foundation. Image supplied.
Standard Issue have launched their Jumper for Jumper initiative for 2022 in partnership with Middlemore Foundation to support Kiwi kids in need. Statistics show that last year 1 in 9 children lived through winter without access to basic needs like sufficient food, a good bed, or warm clothing. It’s clear that for our country’s most vulnerable families and their tamariki, winter is a challenging time and when they need support the most.
To help provide warm clothing, Standard Issue created their Jumper for Jumper campaign in 2020, running it for a third time this year to help our local communities thrive. Standard Issue want to help keep as many kids as possible stay warm and well through the winter months ahead. Having their basic needs met allows Kiwi kids the opportunity to live connected to their whanau as well as helping to combat the cold and preventable illness.
For every Standard Issue Jumper purchased online or at the brand’s Newmarket store this winter, Standard Issue will gift a woollen jumper to a child in need. Customers can also purchase a child’s jumper separately for $30 and the brand will gladly knit and donate this on their behalf. Middlemore Foundation work closely with local communities and distribute the jumpers to those who are most in need. Last year, Standard Issue were able to donate over 800 jumpers and the brand’s ambition is to double that donation this year.
Each jumper is lovingly crafted in Standard Issue’s Tāmaki Makaurau workroom by a diverse and skillful team of craftspeople. The brand take a zero-waste approach to their designs, carefully creating each piece with warmth and longevity in mind. Customers can also see the knitting of the donated jumpers at Standard Issue’s Newmarket flagship store in Osborne Lane.
Small changes can have a powerful impact and together with your support Standard Issue can help warm up winter for our most vulnerable tamariki.