Standard Issue launches jumper campaign for children in need

Standard Issue Jumper for Jumper

Standard Issue have launched their Jumper for Jumper campaign to help vulnerable children. Image supplied.

Standard Issue launched their second Jumper for Jumper campaign today after the successful debut of the campaign last winter. The local knitwear brand want to see our local communities thrive and help keep many vulnerable kids warm and well through our chilly New Zealand winter.

For every Standard Issue Jumper purchased online or at the brand’s recently opened Newmarket store from now until the end of July, the brand will gift a woollen jumper to a child in need of an extra layer of warmth. Customers can also purchase a child’s jumper separately for $30 and Standard Issue will knit and donate the jumper on the customer’s behalf. Jumper for Jumper is a partnership with the Middlemore Foundation who work closely with local communities and will ensure the jumpers are gifted to those who are most in need.

Last winter was a tough one for the one in nine Kiwi kids living in impoverished conditions who didn’t have access to basic needs like sufficient food, a good bed, or warm clothing. Having a means to keep warm will help make a difference to those vulnerable children and help to combat colds and preventable illness.

The jumpers gifted by Standard Issue are crafted in the brand’s Auckland workroom by a diverse team of skilled craftspeople, with zero-waste, warmth, and longevity in mind. Customers can also see the knitting of the donated jumpers on an industrial knitting machine at the brand’s Newmarket store. This is truly knitwear with heart.

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