Spotlight on thoughtful beauty brands at MECCA

Mecca Beauty event

Beauty brand founders Natassia Nicolao (Conserving Beauty) and Emma Lewisham

Thoughtful beauty is alive and well, and throughout August, Mecca Beauty is shining the spotlight on brands with a commitment to sustainable packaging, refillable products, and mindful make-up.

At a recent Meccalife event, FashioNZ took a closer look at many of these exciting brands (stay tuned – there’ll be more on this over the coming weeks).

Home-grown innovator Emma Lewisham has recently joined the Mecca Beauty team and spoke at the event on taking sustainability a step further and focusing on circular beauty, while dynamic Australian founder of Conserving Beauty Natassia Niccolau spoke about her water-conscious beauty brand (it makes history as Australia’s first waterless beauty brand).

We also met another new member of the Mecca Beauty family – kit: (you’ll want to get to know them better, we promise).

From heaven scent fragrances from Floral Street and Ellis Brooklyn and hand massages from Flamingo Estate, Sans [cueticals], and Costa Brazil to a make-up masterclass with swoon-worthy products (at the hands of Mecca makeup masters), it was a day of indulgence, but more, importantly, it was also a day for celebrating inspirational brands with mindfulness, thoughtfulness, sustainability, and care – for each other and for the planet – at their heart.

Plus, we all played a small part, too, thanks to the Mecca TerraCycle station where empty beauty containers could be recycled. All Mecca stores now have an in-store TerraCycle bin (made from 100% post-consumer waste) for end-of-life product packaging that can’t be recycled via kerbside collection.

And kudos to the Mecca Beauty team for repurposing the delectable array of display flowers and vegetables as take-home gifts. Hello ginger smoothie and yummy roast brussels sprouts (polarising, we know!)

Mecca Beauty event

Mecca Beauty event

Mecca Beauty event

Mecca Beauty event

Mecca Beauty event

Mecca Beauty event

Mecca Beauty event

Images supplied.

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