Specsavers have launched a new collaboration with Liberty. Image supplied.
Specsavers have unveiled a stylish new collaboration with iconic British brand Liberty that showcases timeless design. The new range is a clever combination of Liberty’s signature heritage-inspired designs with vibrant prints for a modern and appealing result. The collection features thirteen optical, three sunglasses and four children’s styles that are priced from $369. A covetable Liberty print case is included with every pair.
Liberty’s quintessentially British prints are instantly recognisable and each style in the collaborative range was inspired by the brand’s classic print archive. The styles feature intricate Art Nouveau details in enamel, including Liberty’s signature Iphis motif on the temple of the frames, which is combined with modern shapes and clever use of colour to make each pair a triumph of design and instantly classic.
“We are thrilled to be partnering with Specsavers on this exclusive collection that perfectly captures the heritage of Liberty’s, remastered for the now,” says Madeleine Macey, CMO at Liberty. “The design focus has combined the rich cultural heritage and vast textile history of Liberty fabrics, creating a modern and relevant interpretation of the Liberty style. It was important for us to partner with Specsavers and be able to make our collection available to customers throughout the country and around the world. With Specsavers years of experience in bringing affordable style to eye wear and Liberty’s iconic textile and cultural heritage, it is a perfect partnership.”
The Liberty Eyewear collection is available online now and in-store at Specsavers.