Sonny’s Perfect Fit


Kiwi sporting icon Sonny Bill Williams is getting down to his denims for Just Jeans’ new summer range.


Just Jeans is bringing Sonny home to front their Summer ‘14 campaign, launching today in Just Jeans stores across the country. Shot in Sydney and Auckland, with acclaimed photographer David Mandelberg at the helm, the campaign imagery magnifies Sonny’s good looks and playful nature – set in a sun drenched, urban, loft apartment.


General Marketing Manager for Just Jeans New Zealand and Australia, Dianna Young, says: “Picking Sonny to be the new summer ambassador was an easy choice. With his good looks and casual style, Sonny is the perfect fit for our new campaign and we couldn’t think of a better ambassador to represent Just Jeans for the Kiwi summer.”



Sonny will appear in the Just Jeans summer TVC and in shop windows – showcasing the brand new summer range, which has been designed to equip Kiwis with all the classic, iconic, denim pieces they need this summer.


To celebrate the launch of the partnership, Just Jeans are offering customers the chance to win the ultimate summer weekend getaway; a bach and convertible plus a $1000 Just Jeans wardrobe, simply by spending $100 in store during October and November.


The new summer range is available in stores throughout New Zealand and online now at



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