Sneak Peek: The Helen Cherry Summer 2010/11 Campaign

Silhouettes are lean and relaxed with an emphasis on strong shoulder details, often softened by a waterfall ruffle, or fluted sleeve.

Effortless but super cool, a Helen Cherry look will take you through all the moments in your day.

“Every collection I aspire to create the perfect wardrobe to make a woman look and feel beautiful” says Helen Cherry.

New season in-store this Thursday including Helen Cherry, Workshop Denim and import brands Isabel Marant, Vanessa Bruno, Marc by Marc Jacobs, See by Chloe, Marc Jacobs, Alexander Wang, Twenty8Twelve and more.

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