Looks from by Natalie’s SS21 collection. Images supplied.
Just over a year ago, sleepwear brand by Natalie launched into the market offering a beautiful range of super soft pieces in elegant shapes and the brand has launched it’s stylish new range for SS21 this week. Founder Natalie Norman envisioned sleepwear that takes the wearer from a morning ritual to a daily routine with everyday luxury and by Natalie is the gorgeous result.
With her expertise in the sleep industry (by Natalie also offers innovative pillows) and a love of fashion, Natalie prioritises comfort as well as style with her practical designs. For by Natalie’s sleepwear she has utilised lightweight, sustainable and durable fabrics with TENCEL as a key fabrication. It is produced using extracts from eucalyptus trees and is gentle on the skin, offering breathability, cooling and long-lasting comfort. When blended with rayon it makes a lightweight, durable fabric that is a dream to sleep in.
“After spending over eight years of my life designing pillows that have reinvented what it means to have a good night’s sleep, my design and research has given me a unique understanding of lightweight, durable fabrics that are a dream to live, sleep and relax in while also being environmentally conscious” says Natalie. “Our clothing is a reflection of what I wanted to see within the industry; an opportunity for pieces that make women feel sultry and attractive, while still comfortable. by Natalie is a dream of mine that has come to life. I hope you love it as much as we do.”
Among by Natalie’s favourite pieces is the Sleepwalker Dress which is available in new colourways and is perfect as as a night shirt and designer dressing gown but can also be worn as elegant daywear. It’s bias cut celebrates the body’s natural lines and curves, with a subtle drape that makes for a winsome silhouette. Another beautiful piece is the Amelia V Neck Dress which is available in full length and a new shorter mini length which is great for the warmer weather.
New this season are the relaxed Bed to Beach Dress which can easily be worn at home or out and about, and the Daydreamer Shirt and Short. Sleepwear has never been this versatile, or this covetable, it’s clear that by Natalie should be part of your everyday wardrobe.
Images supplied.