Shop/Slow pop-up store celebrates slow fashion and emerging designers

Looks by Otsu who are part of new pop-up store Shop/Slow. Image supplied.

A new pop-up store that celebrates slow fashion and showcases the work of nine emerging local labels arrives at Auckland’s Ponsonby Central next week. Called Shop/Slow, it’s on from 19th – 25th February and features clothing, jewellery and accessories from Blue Blank, Courtney Pellow, Elisabeth Kwan, No Work To Do, Jason Lingard, Julia Marín, Mōfu, Otsu, Out of Comfort and Ryan Turner.

“The idea to hold a pop-up grew from our desire to support each other and encourage local creativity and ethically-made products. Getting together as a group and having pop-ups like this means we can test our products, meet our customers face-to-face while gaining valuable feedback and exposure,” says designer Jason Lingard.

Slow fashion has grown in awareness as more light is shed on the environmental effects of over-consumption and fast fashion. Shop/Slow celebrates ethical labels who make locally and ‘want to encourage consumers to buy quality products less often and support local creativity and really understand where our clothing and accessories come from.’

“We wanted to create an alternative to the homogenous high street chain stores. And with Auckland rent prices out of reach for emerging designers, holding a pop-up gives us the chance to get our products in front of the public in a supportive environment.” says the label ‘No Work To Do’.

“Supporting local makers and suppliers is important to me, as is keeping my supply chain as short as possible and always sourcing high quality fabrics to add value and longevity.” says Shannon Thompson of new streetwear label Out Of Comfort.

“I prefer to work on custom pieces and limited editions that I fabricate and finish by hand using recycled metals and ethically sourced gemstones.” says Piha-based jewellery designer Julia Marin.

Clutch by Elizabeth Kwan.

Images supplied.

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