Shock the World Auckland

The SHOCK THE WORLD event began in 2008 to celebrate G-Shock’s 25th anniversary and has snowballed into a world tour that has sent shock waves through more than 30 cities globally.

Huffer and QUBIC store have each created a unique G-Shock timepiece while street artist & designer, Misery, has joined forces with Baby-G.

The unique watches have been a keenly guarded secret and directly after their unveiling at SHOCK THE WORLD in Auckland, the watches hit the shelves at QUBIC, 160 Broadway, Newmarket, Auckland and other select retailers throughout New Zealand and the world.

As well as collaborating with G-shock, QUBIC is synonymous with offering exclusive limited edition product to a loyal following of sneaker freakers and pop-culture trainspotters. QUBIC boasted a long waiting list of customers ready to snap up these exclusive timepieces despite the fact they hadn’t seen the under-wraps designs and RRPs.

In addition to QUBIC, iconic Auckland retail outlet The Department Store (recently named by global arbiters of cool Monacle Magazine as the #1 hottest new retailer worldwide) will welcome Casio G-Shock to its stable alongside leading brands Karen Walker, Top Shop & Stolen Girlfriends Club.

Check out all the party pics from the event, images courtesy of the A List.

View the Shock the World collaboration video on FashioNZ TV, featuring Huffer, Qubic Store and Misery.

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