Designer Shereena Sumeran (centre in white skirt) with models at the launch of Shereena Noelle. Image supplied.
Shereena Noelle is a new line of activewear created by architect turned designer Shereena Sumeran. The clothing is designed and made in Auckland and created with high-quality lycra that is fully breathable, durable and has excellent recovery performance so that the garments keep their shape. Sumeran was inspired to create Shereena Noelle because she couldn’t find the kind of colourful activewear to wear to yoga or the gym with a sexy appeal.
“Yoga helped me to find my inner peace. To give me confidence. To express my creativity. I learned to be me again. To be free. To feel sexy. This line is a fusion of where architecture meets fashion meets fitness meets small town girl,” says Sumeran. “It’s colourful, it’s vibrant, it’s flirty and it’s youthful! In case you’re wondering why I use my first and middle name. Shereena means ‘cool, calm & collected’ and Noelle is French and also is a feminine name. So why not combine the two?”
Sumeran has been involved in fashion as a model since she was a teenager and took part in Miss India NZ in 2007. Last year, she also modelled for designer Kharl Wirepa on the runway at New Zealand Fashion Week. Recently Sumeran launched her new Shereena Noelle range with an upbeat runway presentation at Imperial Lane to showcase her debut collection which is available for pre-order on her website.
“I wanted to design clothes that would inspire women of today, and especially NZ women,” adds Sumeran. “Shereena Noelle encourages wellbeing, the journey of being you. A better you. You’ve got this”.