Seven-and-a-half decades of Ray-Ban

Ray-Ban is one of the most iconic fashion brands in the world, and has been at the forefront of culture and fashion since it was first registered and marketed in 1937.



The 75th anniversary in 2012 is the occasion for Ray-Ban to celebrate its Legends by telling the story of myths of the past, present and future.


Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion.


From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensable for cultural icons who don’t want to be seen – but definitely want to be noticed. Ray-Ban has left an indelible mark on culture history.


Ray-Ban worn by some of the biggest and most celebrated celebrities on earth.


Honouring its 75th anniversary, Ray-Ban re-introduces the ‘AMBERMATIC’ range, featured in four iconic shapes: the Classic Aviator, Classic Aviator with curved temple tips, ‘Shooter’ and ‘Outdoorsman’.  


Born in 1937, this classic shape gradually earned its place as an icon and essential fashion accessory for men and women. 




Reinterpreted from its classic shape, this style icon features an updated design with its gold frame and curved temple tips.


Ray-Ban, including the Ambermatic range, is available from Sunglass Hut and OPSM in New Zealand





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