SEED Heritage opens first NZ store


Australian fashion brand SEED Heritage will open the doors to its first New Zealand flagship boutique on April 1, 2015.


The brand new 300m2 megastore, located in the heart of the Ponsonby precinct at 100 Ponsonby Road, will open to the public on 1 April 2015.


Since opening its first boutique in 2000, SEED Heritage has become a popular retailer of womenswear, teen and child.


To celebrate the Ponsonby store opening, SEED Heritage is putting on an exciting array of in-store entertainment, stylish fashion and food to welcome New Zealand customers, taking place on 18 April 2015.


“We are extremely excited about the opening of our first New Zealand store, and to share our collections with our fashionable customers of Auckland.  We know we have a strong online clientele from New Zealand and we are delighted to finally have the opportunity to meet them in person!” says Denise Haughey, General Manager at Seed.


The Ponsonby store is just the beginning for SEED Heritage in New Zealand. Plans are currently underway for additional stores in key locations around the country.


“Expansion into New Zealand marks a new chapter in the SEED Heritage journey. Expect to find pieces from our AW/15 collection, from casual chic weekend wear to a dressier more sophisticated look that takes you from desk to dinner. There really is something to suit everyone’s taste,” Ms. Haughey continues. 


The new store will stock the full SEED Heritage range, which includes clothing and accessories for women, teen, child and baby.



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