Schwarzkopf Releases Zero Ammonia Hair Dye
Schwarzkopf has released its first permanent hair dye with zero ammonia and naturally derived ingredients, in response to women becoming more concerned about the ingredients in products and seeking out natural, milder formulations.
Market research has shown that ingredients gentle to the hair are the second most important factor people consider when choosing a hair colourant.
Schwarzkopf Essential Colours innovative crème formula contains lychee-extract and organic white tea for an intense and long lasting colour with up to 100% grey coverage.
The range comes in 12 shades and is stocked nationally at all major supermarkets, independent and specialty outlets and selected pharmacies with an RRP of $15.99.