From 28th of May 2024, Mecca will expand its partnership with New Zealand brand Sans [ceuticals], exclusively launching its skin and hair care collection into 44 Mecca stores across Australia and New Zealand.
Debuting online with MECCA in 2020, Sans [ceuticals] swiftly garnered favor among customers, introducing a novel and meticulous perspective on hair, body, and skincare. As a trailblazer, since 2009 Sans [ceuticals] has embraced a facial-grade ethos towards body care, blending versatility with premium active ingredients to invigorate every inch at a cellular level. Presently, the trend of “skinification” for hair and body, along with the rise of “The Everything Shower,” has fueled substantial demand, propelling these categories to become the swiftest-growing segments at MECCA.
This milestone makes Sans [ceuticals] the first New Zealand body + haircare brand to hit the MECCA shelves.
Founded by Lucy Vincent who had a career as an international award- winning hairdresser with a chain of influential salons, Sans [ceuticals] was created to fill a gap, to offer products that were good for your body and the environment, while also delivering results. To achieve this, Sans dials up active ingredients to a high dose level for visible results, while keeping an ingredients, formulations and sustainability focus at the forefront.
“Our vision has always been to equip our customers with salon-quality, sustainable products that make their daily hair, face and body routines effortless,” says Lucy. “Using facial-quality ingredients in multifunctional products elevates everyday rituals into luxurious pleasures.”
Alison Scanlon, MECCA’s Head of Emerging Categories says Sans [ceuticals]’ philosophy aligns perfectly with the trends we’re seeing in market. “We’ve heard the cries for an in-store presence since the Sans [ceuticals] launch, and know it will be very well-received by our beauty-obsessed community as the hair and body categories continue to expand”.
Stay tuned for Sans [ceuticals] availability in 44 stores across Australia and New Zealand, as well as online at www.mecca.com.