Images from Saben’s new The Mother Muse campaign for Mother’s Day including Sabenette Brooke Fairgray (left) and Owner/Designer Roanne Jacobson (right) with their children. Images supplied.
Saben have created some seriously heartwarming campaigns over the years and their latest one for Mother’s Day 2018 is a beautiful celebration of women and motherhood called The Mother Muse. The brand have built up a wonderful family of supporters who embody the optimism, confidence and warmth that Saben is known for. Each of these women are inspiring mothers who tackle life’s challenges with strength and style which makes them a perfect match for this empowering campaign.
Among the women featured is Amy Fraser, who is the founder of New York-based business OKREAL, and recently moved back home to Auckland to raise her son Rawiri, 9 weeks old. Amy is wearing the Freddie style which is Saben’s latest bag that is specifically designed with mothers in mind. Freddie is great for all the essential items and is large enough to be a gym bag, weekend bag and carry-on when not required for bottles, snacks and changes of little clothes. Makeup artist Fiona Goddard is also wearing the Freddie and is captured with her adorable 5-month-old daughter, Billie.
Also featured in the lovely campaign is solo mother, travel addict and creative behind Brand Babe Studios, Alarice Stuart and her gorgeous two-and-a-half-year-old son, Eli. Alarice wears the Tilly Big Sis in new colour Dijon, it’s a fresh twist on a cult Saben style. Founder of Noah & Bowie, Mandy Duncan, wears the messenger inspired style Lou which is great for work or play. Lastly is Earth mama Abbylee Bonny who wears laidback style Bex in deliciously soft chestnut and is pictured with her delighful little Cas.
As well as being in the wonderful campaign photos, each woman shared her thoughts on motherhood, style and parenting advice on Saben’s blog which you can read here. Cheers to Saben for their continued support of women everywhere.