Ruby is feeling French this season with the release of their latest capsule collection 'Ruby X Gattobravo', which was launched last Thursday night and released into Ruby stores and online the next day.
Designer Deanna Didovich became fascinated with a fluid sketch of London based, French illustrator Gattobravo and approached the artist to work on a collaboration. The result is a sweet 15 piece collection complete with some clever Gattobravo signature prints.
The Newmarket flagship store was packed to capacity with eager fashion fans keen to shop the new range last Thursday, the Ruby team certainly know how to host a great event with delicious macarons and Stolen Rum cocktails populated with flowers on hand.
The range itself is a perfect transeasonal mix of pieces, stripes complement graphic prints in a selection of sweet dresses and separates. The jewel embellished pieces and eye prints are definite standouts but this is a really wearable collection and its unique prints make every garment wish-list worthy. The look is effortless and fun with a touch of French flair.
Ruby are wonderful at accessorising their collections and this range features adorable brooches utilising some of the details of the Gattobravo prints, jewel embellished slides and a handy sporty bag.
This collection is definitely a triumph for Ruby, it's originality making it a stand-out next to other label's recent releases, the freshness of the illustrations and re-working of Ruby signature shapes will no doubt please Ruby's ever-growing fanbase too. If the fervoured shopping on its release night is anything to go by 'Ruby X Gattobravo' will definitely sell out fast.
-Evelyn Ebrey
Photo Credit: Sam Lee