Jaime Ridge wearing pieces from RUBY’s new Love Records collection. Image supplied.
RUBY recognise that summer is that much better with the right soundtrack and invite you to push play on their latest collection Love Records that arrives in stores Friday 19th January and is available online now. Creative Director, Deanna Didovich, has made music her muse for this energetic range that references the endlessly influential Ziggy Stardust whose signature lightning bolt is a recurring motif in the collection. Pieces that are nothing short of melodic take the RUBY girl on an exciting trip to a place where detail is key and every note is a hit.
Pinstripes, ruffles and sweet details are mashed with abstract prints, crisp white denim and linen for unexpected looks that capture the imagination. Silhouettes are relaxed and carefree with wide-legged pants, flowing skirts and casual tees making for easy summer dressing. The young romantic RUBY feel is found in delicately pretty lace and charming dresses that flatter the waist and create beautiful shapes.
This season RUBY have collaborated with Creative Director and Digital Influencer, Jaime Ridge, who is the model and stylist for this Love Records collection and has the classic RUBY girl appeal. She’s taken this punk meets pop collection and given it her own twist, keeping it fresh and oh so covetable. RUBY fans are sure to love the sprinkling of stardust that will have every RUBY girl dancing her way through summer with the volume up.
Images by Karen Ishiguro.