Campaign image from RUBY’s new ‘You’ve come a long way, baby’ collection. Image supplied.
RUBY have a knack for creating unexpected collaborations and collections that are always entirely covetable and their latest release features a curated selection of vintage Levi’s jeans. Designer, Deanna Didovich, sourced the desirable denim from some of Los Angeles’ best vintage shops and the pieces arrive in RUBY stores and online today.
To make each purchase even more special, customers will also receive a handpicked printed scarf with their jeans. Deanna has carefully chosen a range of styles and shapes to suit lots of RUBY girl bodies and the theme is the Southern California girl look which is perfect for summer.
The covetable denim also motivated Deanna to design a new RUBY capsule collection called ‘You’ve come a long way, baby’ that features vintage-inspired looks that have the casually cool feel of their American inspiration. Sporty tees and casual retro-style sweats keep things easy going while a dusty pink blazer and long-sleeved knit add a prettiness to the collection. Mini-skirts, crop tops and shorts perfectly capture the summertime feel and work in beautifully with the vintage Levi’s. RUBY fans will love adding these nostalgic but oh so cool pieces to their wardrobes this season.