RUBY Launches Magic Hour


Set to arrive at all RUBY stores this Friday, June 7 and online from 7pm Thursday, June 6, the ten-piece collection is comprised of fun dresses and separates that are perfect for a winter party!

To mark the RUBY Magic Hour release, RUBY has created a short film, shot by the talented Isobel Dryburgh, that captures candid moments of side-tracked youths passing time in the wilderness on their way to the party.

Check out the RUBY Magic Hour Short Film here:


RUBY Magic Hour from RUBY on Vimeo.



Filmed by Isobel Dryburgh
Styled by Amelia Holmes
Starring Jasper Seven, Norina & Chiara Gasteiger and Matt Donaldson from Clyne Models
Edited by Adam Thompson
Make-Up by M.A.C Cosmetics
Hair by Dry & Tea


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