Looks from RUBY’s Winter 2.0 collection. Images supplied.
RUBY’s new Winter 2.0 collection is in stores and online now with the brand taking a different approach sure to be a hit with RUBY’s many fans. Creative director Deanna Didovich has been contemplating ‘what makes the ultimate wardrobe?’ and in RUBY’s view it’s beautifully made and well-loved pieces that make you look and feel great. They’re the clothes you make memories in and keep going back to which is why the brand’s latest range is designed to work well with your existing wardrobe and help elevate it.
What that means is updates on all your essential pieces and some special ones in flattering shapes and appealing colours. Cosy handknitted tops and cardigans will keep you warm and work well with relaxed denim and wrap dresses. RUBY have gone for lots of winsome fabrics and subtle textures that are fresh and appealing. There’s the perfect trench to throw over every outfit and a classic white shirt that can be worn with all your favourite skirts and pants. The collection has an effortless mix of workwear and weekend looks with some pretty party pieces to make the most of the dancefloor on those special evenings.
A suitably gorgeous colour palette of emerald, teal, burnt toffee, pink, lilac and blue is just the right antidote for winter. Alongside the charming everyday pieces are the sublime evening pieces which RUBY have always done so beautifully. This collection sees the popular Margot top transform into the Margot Wrap dress which is sure to become many RUBY fans go-to LBD. While those after an elegant gown will love the shimmering Coco Gown with its delicately tied back and gathered hem.
With sustainability and re-wearing and reusing what we can very much in focus, RUBY have been careful in making a collection that has longevity. They’re the pieces you’ll love to wear and the women in your life will love to borrow for years to come.