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Ruby Heads to the Seaside

The weather is heating up as is our desire to head to the beach, which makes Ruby's seaside inspired Resort range oh so perfectly timed as it drops today. It's full of fifties-inspired looks that have been modernised for the New Zealand beach lifestyle, although you could easily wear these outfits for many occasions that summer has on offer.

Based in a coastal colour palette of blues that are perfectly contrasted with classic black and white, there is a freshness and contemporary elegance to these looks that Ruby does so well. Stripes that would also be at home on a beach deckchair make for casual basic pieces that are easily wearable. While paisley and gingham prints also fondly reference times gone by but work well on current silhouettes.

No doubt the pretty party dresses in this range will see many dancefloors and sandy midnight adventures this summer, while the linen wrap jacket will be an essential piece to add a layer of warmth as the air cools slowly at night. As with all Ruby collections the garments are perfectly complemented by great accessories with chic sandals and cool eyewear high on the list of pieces to add to your wardrobe this summer. We're definitely looking forward to joining Ruby for a trip to the seaside.