Look from RUBY’s Pre-Fall 2018 collection. Image supplied.
RUBY has drawn inspiration from the swinging sixties with their new Pre-Fall 2018 collection that’s available in RUBY stores and online now. Designer Deanna Didovich has delivered a charming collection that fizzes with 60’s British sass while still being of the moment. The RUBY girl is daring at heart and this range has lots of confident pieces that reflect the free-spirited nature of the brand.
Mini-skirts and maxi lengths abound in beautiful relaxed styles and sweet florals. The gorgeous Anjelica Blouse and Anjelica Mini-Skirt are captivating with their ruched details in soft blush that makes for a perfectly pretty outfit. Adoration must be paid to the the incredible Twinkle Gown with its flattering bias cut and low skimming back which creates a stunning silhouette. Pre-Fall brings with it the first of the coats and the Houston Coat in pale blue is a great choice to keep warm with when the weather starts to cool.
It wouldn’t be a nod to London without cosy knitwear which is a staple of English life and the cashmere Houston Sweater and delicately detailed Brigette Sweater are lovely choices for the changeable weather. The classic sixties biker jacket is eye-catching in bold red with the Devon Biker, while the Tom Cat Blazer, Pant and Bodice make the perfect pinstriped set in navy and white. RUBY have nailed a casually cool aesthetic that would be right at home in the 60’s and today.